CARLA ISABEL CARSTENS CAREER COACHING + SPEAKER | fashion industry career coaching | beauty industry career coaching | keynote speaker

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Why You’re Not Getting Job Interviews: Common Mistakes and How to Fix Them

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“If I just got an interview, I know I could get the job.” If this sounds like you, you're not alone. I hear this constantly from job seekers frustrated by the lack of responses after applying to countless jobs. You know you’d ace the interview, but the problem is getting that interview in the first place.

If you’re stuck in this cycle, it’s time to stop the application frenzy, take a breath, and rethink your approach. Here are some of the most common reasons you may not be landing interviews and how to fix them.

1. Lack of Clarity About What You Want

Are you applying to whatever seems like a good fit without truly understanding what you’re looking for? If so, that lack of clarity is likely coming through in your applications. The job hunt starts with identifying exactly what job you want. This goes beyond wanting a creative role in a big city with good pay. You need a clear goal, a target job title, and a specific industry focus.

When you can answer the question, “What job am I looking for?” with confidence, your resume and application materials will reflect that focus, and you’ll be much more likely to stand out to hiring managers.

2. Your Resume Isn’t Relevant

You may have incredible experience, but if your resume doesn’t tie your accomplishments to the specific job you're applying for, it's not going to resonate with the hiring manager. A common mistake is listing your job duties without showing how those duties are relevant to the role you're pursuing. Instead, connect the dots for the employer—showcase how your past work makes you the right fit for their role.

If your resume lists your work history without tailoring it to the job, you're missing a key opportunity to make a strong impression.

3. You're Applying for Jobs in the Wrong Location

If you're applying to jobs in a city you don’t live in, that could be part of the problem. Companies often prioritize local candidates because they can start sooner and don’t need to relocate. Unless your experience is significantly stronger than local candidates, it’s tough to compete from afar.

If moving isn’t in your budget, consider gaining experience in a related role locally. That way, when you're ready to move, you’ll have the relevant skills and connections needed to stand out.

4. You Don’t Have the Right Experience

It’s easy to get caught up in applying for jobs that you’re not fully qualified for. While you don’t need to meet 100% of a job’s requirements, aiming for at least 75% is a smart rule of thumb. If you're missing key experience (like social media management for a marketing job), hiring managers won’t assume you have those skills unless you clearly list them.

If you lack experience, now’s the time to get it. Take courses, volunteer, or find freelance opportunities to fill those gaps.

5. You Might Be Overqualified

Surprisingly, being overqualified can hurt your chances. Employers might question why you’d want a role beneath your experience level. They may worry you'll get bored quickly or leave when a better opportunity arises.

To avoid this, focus on jobs that align with your experience level. If you’re open to taking a step back, explain in your cover letter why you’re interested in the role despite your extensive experience.

6. You're Not Tailoring Your Resume

A one-size-fits-all resume doesn’t work. Each job you apply for is different, and your resume should reflect that. Tailoring your resume doesn’t mean starting from scratch every time. Instead, tweak your bullet points to highlight the most relevant experience and include keywords from the job description. This shows the hiring manager that you’ve taken the time to understand the role and how you fit.

7. You're Not Applying to Enough Jobs

While quality matters more than quantity, you still need to apply for enough jobs to get interviews. If you only apply to a handful of roles each week, it may be time to ramp up your efforts. Treat your job search like a part-time job, dedicating consistent time and energy to finding the right opportunities.

8. Your Resume Has Mistakes

Typos and grammatical errors can immediately disqualify you. Even small mistakes can make you seem careless, and hiring managers won’t risk bringing someone on board who isn’t detail-oriented. Proofread your resume thoroughly, use tools like Grammarly, and have a friend or mentor look it over as well.

9. The Job Is Already Filled

Sometimes, job postings are a formality. Companies are legally required to post open roles, but they may already have a candidate in mind—often through internal promotions or referrals. If you're relying solely on job boards like LinkedIn, you could be missing out on the best opportunities.

To combat this, try networking directly with decision-makers. Use tools like Hunter.io to find hiring managers' emails and send a personalized application directly to them. Networking through informational interviews and referrals is a much more effective way to get your foot in the door.

Job hunting is hard, and it’s easy to feel discouraged when you're not getting interviews. But by taking a step back and identifying the issues holding you back, you can course-correct and improve your chances of landing the job you want.

Start by gaining clarity on your goals, tailor your applications to the specific roles you're interested in, and make sure you're applying to enough jobs in the right way. It takes time, but with the right strategy, you’ll get those interviews—and ultimately, the job offers—coming your way.